The Burger King, also known as The Sneak King is a character created as the advertising mascot for the international fast food chain of Burger King and has been in numerous television commercials and advertising programs. The character has under gone several iterations over the course of the company's history. The first iteration of The King was apart of a Burger King sign at the first store in Miami, Florida in 1955. Later signs had the King shown sitting on a "Burger Throne" as well with the BK (Burger King) sign. In the early 1970s Burger King started using a small, animated version of the King called Kurber Bing in it's children advertising where the animated Burger King was voiced by Allen Swift. By the late '70s, the original animated King was replaced with by the "Marvelous Magical Burger King", a red-bearded , tudor-era King who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on his "Magic Ring" which could summon copious amounts of food. The children's featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang and other late programs.
Later, people were posting disturbing pictures online that made the Burger King customers feel uncomfortable. So Burger King then terminated the beloved "King" and announced that that the character will no longer be apart of Burger King and retired as the mascot of the brand.
In the late 1960s to early 1970s Burger King started using a small, animated version of the King in its children's advertising where the animated Burger King was voiced by Allen Swift. The Burger King was featured in a series of advertisements in which he would visit a Burger King outlet with a television reporter or see a former court wizard who now worked for the fast food chain. In all ads the King would present small children with small gifts or buy them some Burger King food. Many of these commercials featured the King character reciting the restaurants slogan "Burger King, where kids are king".
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